Why and How to evaluate an event?
What is Evaluation?
Evaluation is nothing except an assessment on which basis conclusion
about the success or failure of anything can be derived. It is a systematic
approach based on step by step procedure and requires to be understood with a
particular illustration. Let’s take a course and determine its goals before
starting of the course. During the course, be focused to achieve the goals and
at the end of the course, assess whether the goals are achieved or not. On the
basis of assessment, decide the success or failure. This is known as evaluation
of the course.
Why to evaluate?
The problem with a particular event is, the organizers always try to
prove that the event is bringing the positive change which is desired by them
while the client organization or sponsors on whose demand the event, usually
requires to know in detail how it is bringing the change. The assessment in
itself can be biased or seems to be biased and the approaches to evaluation
requires a deep analysis so that truth can easily be disclosed. The collecting
and analysing the information is a lengthy process and in itself a costly
affair as far as time and money is concerned in evaluation. Therefore, all
events are not evaluated properly and only those events whose desired result
required to be critically pointed out; are gone through the process of
evaluation. In India, the event of demonetization requires to be evaluated. The
trainer’s guide to Evaluation has an idea to evaluate all aspects of demonetization.
How to evaluate?
There are multiple stakeholders affected from an event and how they have
been affected, requires to be analysed in a systematic approach. What goals
have been decided before the event and whether the goals are achieved or not,
to what extent the goals are achieved, how to assess the level of achievement,
are questions requires the need to proper evaluate the event. The Trainer’s guide presents best way and example to evaluate an event properly. The revenues
collected in the event and expenditures made pre-event, during the event, and
post-event including the cost of evaluation; required to be quantified to
derive the net financial benefit. The learning in the participants required to
be tested to know the level of change in their knowledge, skills, and attitude..... <<Continued.... How to evaluate an event>>
*Copyright © 2018 Dr. Lalit Kumar. All rights
reserved.
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